On 6 November 2026, Search Engine Roundtable reported that OpenAI is building a tool that lets businesses see how they appear in ChatGPT. It was first spotted by an ecommerce analyst, who shared a screenshot of a banner inviting companies to «claim your business in ChatGPT».
It is not launched yet, but it is the first sign of something marketers have asked for since AI search took off: first-party data on how often an AI assistant mentions your brand.
What the tool appears to do
According to the report and the screenshot, the feature sits inside a wider «Business Hub» and lets verified businesses:
- See how the business shows up: how often it is mentioned in ChatGPT conversations.
- Keep business information up to date: products and company details.
- Answer customer questions through a business agent with context the company controls.
The analyst who found it said it tracks two events daily, appearances in ChatGPT answers and clicks to the business website, shown as a chart. He also said it does not show the prompts people used, user data or any comparison with competitors. Verification seemed to depend on proving ownership, for example by connecting a Shopify store.
It appears to be separate from ChatGPT's advertising products and focused on organic answers.
What it changes for brands
| Today | If the tool launches as described |
|---|---|
| Brands guess their AI visibility with third-party prompt trackers | First-party counts of mentions and clicks |
| No way to correct how ChatGPT describes a business | Some control over products and company details |
| GEO results are hard to prove internally | A chart a marketing director can show the board |
What it will not tell you is why you are mentioned or not. Without prompt data or competitor benchmarks, you still need to understand which sources ChatGPT trusts in your category and whether your brand appears in them.
What to do now
- Check what ChatGPT says about you today. Ask the questions your buyers ask and note which brands and sources appear. Our AI sources test does this for you.
- Get your facts consistent everywhere. Company name, what you do, where you operate and key products should read the same on your site, profiles and press coverage.
- Be present in the sources AI tools read. Coverage in trusted publications is one of the clearest signals. That is the core of GEO.
- Prepare to verify. Decide who in the company will own a ChatGPT business profile when it becomes available.
When first-party AI analytics arrive, the brands with the strongest presence in trusted sources will be the ones with something to measure. If you want help building that presence, see how we combine SEO, digital PR and GEO.
This article was written with artificial intelligence and checked by a second AI before publication. Backlinks Global editorial team.